CASE STUDY: SAMSUNG

The combined streams have now reached over 200,000 throughout the UK, Italy, Czech Republic and Benelux regions with huge user engagement on the streams.

THE CHALLENGE:

Samsung wanted to create a Gen-Z campaign that focused on product utility in an Escape Room format.

THE SOLUTION:

Challenger Escapes developed a complete Escape Room using Samsung technology that influencers from markets across Europe participated in and live-streamed on their YouTube channels.

Our engineers designed a range of unique puzzles including a ‘flip-phone’ obstacle course and a heart-rate monitor mirror which showcased key product features for the client.

Our event staff then installed the room at a flat in Hackney, facilitated the event (including briefing the influencers and running the communications to the teams) and worked with our Agency partners to ensure the live-streams were a success.

THE SUCCESS:

The combined streams have now reached over 200,000 throughout the UK, Italy, Czech Republic and Benelux regions with huge user engagement on the streams

Check out the link to the YouTuber MenT’s attempt to take on the challenge.

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