The Challenger Blog:

How Interactive Escape Rooms Transform Corporate Events & Conferences

Turning passive attendance into active energy

Table-Top Escape Experiences bring excitement, curiosity and a sense of shared purpose to corporate events

A common feature of corporate events is that they are often packed with information but light on energy. People arrive, sit half-passively through presentations and icebreakers, maybe join a breakout group, then quietly move on with their day. 

Escape room-style energisers can shift the mood and dynamics of a conference room entirely – turning attendees into fully-engaged participants ready to solve, search and think together, creating a sense of challenge and momentum that draws people in. 

Here at Challenger Escapes, each project we work on is entirely bespoke and built around the values and goals of the organisation hosting it, embedding specific content into the gamified experience.

Here’s how it works – and why brands like EY, Dyson and Brit Insurance are using customised and fully immersive puzzle experiences to connect with their audiences more effectively than ever.

1

Building meaningful interaction between teams

Escape room energisers create shared moments that leave a lasting impression

When events bring together people who don’t work side by side every day, it can often be challenging to spark that all-important connection. Tabletop escape rooms provide a common goal that breaks through any hesitation. Each team is solving something together, engendering a rapid sense of teamwork without needing forced introductions or ‘getting to know you’ rounds.

At Ernst & Young’s onboarding event for 450 interns, Challenger Escapes created a custom-built tabletop escape room designed around the company’s “Adventure Awaits” theme. Across 90 minutes, they decoded messages, cracked puzzles and uncovered a final solution as a team. The activity became the highest-rated session of the day, and EY now use the format across other engagement events around the UK.

2

Making learning and strategy come to life

Escape rooms turn important content into something people want to explore

Many conferences and offsites include internal teams or existing clients – audiences who need to understand complex topics or align with new strategies… and traditional training methods often miss the mark. Escape rooms change the format entirely by wrapping key messages in interactive, memorable challenges.

This was exactly the effect achieved at Dyson, where Challenger Escapes delivered a 12-week puzzle development programme in collaboration with over 100 engineers, helping them create and run a full-week puzzle activation as part of a larger engagement programme. The event reached full capacity within three days and later became the company’s most-watched internal video of the year. 

Meanwhile, for Brit Insurance, cybersecurity training was redesigned into a 45-minute escape room experience. Each puzzle linked to real threats like phishing and password misuse. Instead of simply sitting through a lecture, teams actively uncovered risks, solved them and learned how to prevent them. The event ran for four days with full uptake and positive feedback across the board.

3

Bringing creative impact to serious settings

Escape rooms give corporate events an edge – and a reason to feel different

There are hundreds of ways to fill a conference agenda, but few leave people with a clear, positive memory of your organisation. Escape room energisers stand out because they make participants part of the action. The challenges are immersive and expertly designed, but the effect is simple: people feel more connected, more engaged and more involved.

Challenger Escapes has worked with brands like Samsung, Dyson and EY to bring this format into boardrooms, auditoriums and breakout spaces. Whether you're running a leadership away day or planning an internal launch, an escape room energiser offers a powerful way to bring people together – and leave a lasting impression.

Ready to put some energy back into your corporate event?

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