What is a Good Brand Launch Event Idea?

1

Use Escape Rooms to turn your brand into a living, breathing experience

While a static pop-up or set piece can draw attention, a fully immersive escape room – built with your product, your audience and your tone firmly at the foundations of the project – goes one better. 

That’s exactly what Aviation American Gin wanted when they set out to create the world’s best distillery tour. Working with Knabe Labs, Challenger Escapes built a brand-led experience using voice cues from Hollywood A-list actor Ryan Reynolds, custom puzzles, and a room that felt like a tongue-in-cheek tribute to the entire Aviation universe. 

Described by Ryan as “what would happen if a grown-up theme park and a bartender had a baby,” the escape room sits inside a 33,000 sq ft gin palace. It’s unexpected, surreal, and everything an exciting brand experience should be — bold, immersive, and perfectly on-brand.

2

Reimagine your sponsorship slot with a live festival activation

When world-renowned alcoholic ginger beer producers Crabbie’s wanted to use their long-running heritage and distinctive brand story to stand out at Bournemouth 7s, the idea wasn’t to sponsor a stage or drop off a crate of their bottled wares. It was to create something no one had seen before.

Challenger Escapes transformed a 40ft shipping container into a fully branded escape room – complete with puzzles, narrative and atmospheric detail all rooted in Crabbie’s unique identity. The container dropped right into the heart of the festival, inviting teams to take part in the “world’s first festival escape room.”

It worked. The experience attracted PR attention across the UK and became Bournemouth 7s’ most engaged social media post of the entire event. All from a modified container and a smart use of space, budget and storytelling.

3

Create shareable content that lives far beyond the event

Some of the most impactful brand activations are the ones that blur the lines between physical and digital. When Samsung wanted to engage a Gen-Z audience across Europe, they needed a format that felt relevant, fast-moving and content-ready.

The answer came in the form of a full-scale escape room activation, designed and delivered in collaboration with influencers from across multiple European markets. 

Each influencer was tasked with escaping a room packed with puzzles based on Samsung’s latest tech – from a flip-phone obstacle course to a heart-rate puzzle hidden in a mirror.

Live-streamed from a flat in Hackney, the experience combined hands-on gameplay with creative storytelling, showcasing Samsung’s product features in a way that was both entertaining and informative.

The results speak for themselves – over 200,000 combined stream views across the UK, Italy, the Czech Republic and the Benelux region, and major traction across social channels.

4

Turn your audience into the main character

When launching a product, platform or internal campaign, the goal is often the same: get your audience to understand your message and remember it. 

What changes is how you deliver it. 

Challenger Escapes created a fully portable activation, Endeavour II, that now travels across the UK – from gaming expos to brand showcases – and turns passive attendees into lead characters in a story that tests their decision-making, teamwork and creativity.

Originally built for a gaming client, the 20ft shipping container has since evolved into a flexible tool for brand activations and team-building events. With high-spec tech and the ability to adapt its puzzles to different client messages, it’s a perfect example of how one immersive asset can deliver standout moments again and again – wherever you deploy it.

When Endeavour II launched at London Bridge City, it booked out almost instantly. It now continues to attract brands across the country who want to launch products, test leadership skills, or simply grab attention with something bold, mobile and different.

5

Bringing creative impact to serious settings

Start with the story. Then build the experience around it

Every successful brand launch has a strong and distinctive narrative — a reason for being there and something worth saying. What sets the best apart is how they let the audience experience that story.

From a spaceship docked on the South Bank to a secret room hidden inside a gin distillery, Challenger Escapes helps brands turn that spark of an idea into something real, engaging and unforgettable.

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